If you ever wondered how a baseball player can become a successful saleman, this book is for you?
Franklin L. Bettger (1888 – 1981) explains how he transition from baseball to sales, sucessfully. In this text published in 1947, he gather “tatics” that helped him eventually succeeed. He covers general ideas that helped him sell more, ways he won confidence, tricks he used to induce other to do business for him, tips on how he approached sales, and finally, how he overcame failures.
I was very surprised with this book, whose title hooked me, since I am also a failure in saie — though I sell ideas more than products. I had never thought I would ever read anything about “selling”. Surprisingly, I found the text very relevant and his advices applicable. For instance, dealing with objections using questions (the Socratic method) worked quite well for me. Same with selling interviews instead of products. F. Bettger backup his ideas with anecdotes from his life that show, at least, how these tricks worked for him.
whose new to selling, regardless of what you sell. I went easily though the text, and I found these stories rather entertaining. If you are already an expert in sale, F. Bettger recommends “Secrets of closing sales”, by C. B. Roth. Following another of his suggestion, I went on to read the autobiography of Benjamin Franklin.
At the end, I gave it 3 star: I like it and I am glad I read it. I am left with the feeling that, it may not make a difference though, since selling is a small part of wat I do.